Your Logo, as a Web Font Ligature | Webdesigntuts
Let’s look at an alternative approach for displaying logos on a web page. Normally, you’ll approach the challenge by using an
<img> tag. Perhaps you’ll use image replacement through CSS, perhaps you’ll even venture into SVG files, but have you considered what’s possible by designing your own web font ligature?
The Importance of Accurate Branding
First up, a quick word about branding. Visual identity (when done properly) is designed very thoroughly and very specifically. Typography, colors, whitespace, variants – take a look through the corporate branding guidelines of any product or company and you’ll quickly become aware of the small margins for interpretation.
Logos can’t be approximated; they must be reproduced precisely, which is why we’re reliant on image files to display them on web pages.