Your Logo, as a Web Font Ligature | Webdesigntuts

Let’s look at an alternative approach for displaying logos on a web page. Normally, you’ll approach the challenge by using an <img> tag. Perhaps you’ll use image replacement through CSS, perhaps you’ll even venture into SVG files, but have you considered what’s possible by designing your own web font ligature?

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The Importance of Accurate Branding

First up, a quick word about branding. Visual identity (when done properly) is designed very thoroughly and very specifically. Typography, colors, whitespace, variants – take a look through the corporate branding guidelines of any product or company and you’ll quickly become aware of the small margins for interpretation.

Logos can’t be approximated; they must be reproduced precisely, which is why we’re reliant on image files to display them on web pages.