Quick Tip: Use “x-default hreflang” for International Landing Pages | Webdesigntuts
A lot of international businesses use a landing page on their websites which redirects visitors to local pages. This can either be done via a redirect to a language-specific page or by changing the language of the content. By directing their customers to local pages, they can change their content to better suit the needs of these target groups.
There are plenty of examples of websites that have an international landing page: Apple, Tiffany & Co, Samsung, the list goes on. Most global brands have this sort of page.
The international landing page of Apple.