iOS7: They’re Doing It Right by ZURB

Apple’s new iOS7 is a great step forward full of useful innovations and a great visual refresh, but their work has been marred by the design details that people simply can’t look past.

Tim Cook unveiling iOS7 to the WWDC audience. (Image from Apple)

The other day Apple unveiled a series of updates to their products and operating system to a room full of designers and developers, as well as to those clever enough pull up apple.com on Safari. While the updates to OSX, Mac Pro and Apple Air were met with open arms, the highly anticipated iOS7 wasn’t. Some people welcomed the change. However, there was an overwhelming amount of people who told it to go back home (and they made sure to echo that sentiment via Twitter.)