Working With Brand and Design Guidelines | Webdesigntuts

Sometimes, particularly when you work with established brands and companies, you may encounter a set of brand or design guidelines. As a developer who might be working on a website without much design help, this can be something that you can really use to your advantage, guiding you in your design decision making.

What are Design and Brand Guidelines?

Brand guidelines are usually provided as a set of documents which set out how the design elements for a brand should be used. Often created to be used by designers within a company, as well as external design teams, they exist to provide consistency to a brand across all mediums.

You might find details about the way a brand’s chosen typefaces should be used, the colour schemes available to you (and how they should be used), even how much space should be given around the brand logo.

From MailChimp’s Voice and Tone

The best brand guidelines cover more than just visual design elements. They also offer information about the style of content, or tone of voice to be used, expressing not just visual presence, but values and personality too.